One thing that all of the companies whose logo you just saw have in common is that they all have a strong brand personality. When you think of Progressive, what is the first thing that you think of? Of course you don’t think about how excited you are to pay for a seemingly “useless” service… Continue reading Branding: Is Miley Cyrus’ personal brand shift worthwhile?
Hi Everyone! This summer I interned at Liberty Mutual Insurance in the Auto Claims department. In an effort to engage with the interns across the different offices nationwide, the University Relations team had weekly intern questions in which we were able to enter to win a gift card. One of the weeks, the prompt was to… Continue reading Drive Responsibly featuring Vin Diesel and Paul Walker!
Have you ever felt sketchy about a text message your significant other sent you? Does the following four word phrase give you a rush like never before?, “We need to talk.” Does it make you think of every possible reason that one would say that to you and make your heart feel like it’s going… Continue reading Advertising with messages that have multiple meanings… Yay or nay?
Hi Everyone! If you don’t already know me, my name is Cinthia Ulloa (oo-jo-ah – it’s not that hard!). I am a Senior at Bryant University majoring in Marketing and double minoring in Entrepreneurship and Legal Studies. A little bit about myself…I am a pretty easy going person who loves to enjoy the little things… Continue reading So who is this “Energetic, and funny” person typing behind the screen?