Personal Brand

Branding: Is Miley Cyrus’ personal brand shift worthwhile?

One thing that all of the companies whose logo you just saw have in common is that they all have a strong brand personality. When you think of Progressive, what is the first thing that you think of? Of course you don’t think about how excited you are to pay for a seemingly “useless” service… Continue reading Branding: Is Miley Cyrus’ personal brand shift worthwhile?